{ "name": "AutoTest content type × AI-attributed referral update", "version": "2026-09-21-current-r1", "publishedBy": "LUMESEO", "timezone": "UTC+7", "snapshot": { "firstObservedAt": "2026-08-22T21:15:55+07:00", "cutoffAt": "2026-09-21T21:32:03+07:00", "elapsedDays": 30, "sitemapFetchedAt": "2026-09-21T21:32:03+07:00", "eligibleDetailUrls": 1627, "aiAttributedLandingUrls": 276, "aiAttributedPageviews": 940, "uniqueIps": 695, "visitors": 712, "sessions": 752 }, "definitions": { "eligibleDetailUrl": "A canonical detail URL in the live Sitemap matching /{market}/{used-cars|guides|reviews|ev|cars|motorbikes}/{slug} at the cutoff.", "aiAttributedPageview": "A stored pageview classified from an AI referrer or source marker by the AutoTest analytics classifier. Known AI crawler user agents are excluded and beacon/Nginx duplicates on the same IP hash and path within 120 seconds are collapsed.", "aiAttributedLandingUrl": "A unique path with at least one AI-attributed pageview in retained history.", "coverage": "AI-attributed landing URLs divided by eligible detail URLs within the same market and route group.", "warning": "Referral evidence shows a browser opened the page from an identifiable AI source. It does not reconstruct the prompt, answer, citation position, recommendation wording or AI impression count." }, "sourceMix": [ { "source": "ChatGPT", "pageviews": 932, "visitors": 706, "uniqueIps": 689, "sessions": 745 }, { "source": "Copilot", "pageviews": 4, "visitors": 2, "uniqueIps": 2, "sessions": 3 }, { "source": "Perplexity", "pageviews": 3, "visitors": 3, "uniqueIps": 3, "sessions": 3 }, { "source": "DeepSeek", "pageviews": 1, "visitors": 1, "uniqueIps": 1, "sessions": 1 } ], "currentMatrix": [ { "market": "Vietnam", "routeGroup": "used-cars", "eligibleUrls": 161, "referralUrls": 11, "coveragePct": 6.8, "pageviews": 40, "pageviewsPerEligibleUrl": 0.25 }, { "market": "Vietnam", "routeGroup": "guides", "eligibleUrls": 101, "referralUrls": 16, "coveragePct": 15.8, "pageviews": 31, "pageviewsPerEligibleUrl": 0.31 }, { "market": "Vietnam", "routeGroup": "reviews", "eligibleUrls": 39, "referralUrls": 5, "coveragePct": 12.8, "pageviews": 10, "pageviewsPerEligibleUrl": 0.26 }, { "market": "Vietnam", "routeGroup": "ev", "eligibleUrls": 50, "referralUrls": 4, "coveragePct": 8.0, "pageviews": 7, "pageviewsPerEligibleUrl": 0.14 }, { "market": "Vietnam", "routeGroup": "cars", "eligibleUrls": 234, "referralUrls": 7, "coveragePct": 3.0, "pageviews": 9, "pageviewsPerEligibleUrl": 0.04 }, { "market": "Vietnam", "routeGroup": "motorbikes", "eligibleUrls": 179, "referralUrls": 9, "coveragePct": 5.0, "pageviews": 13, "pageviewsPerEligibleUrl": 0.07 }, { "market": "Thailand", "routeGroup": "used-cars", "eligibleUrls": 199, "referralUrls": 65, "coveragePct": 32.7, "pageviews": 226, "pageviewsPerEligibleUrl": 1.14 }, { "market": "Thailand", "routeGroup": "guides", "eligibleUrls": 65, "referralUrls": 19, "coveragePct": 29.2, "pageviews": 141, "pageviewsPerEligibleUrl": 2.17 }, { "market": "Thailand", "routeGroup": "reviews", "eligibleUrls": 51, "referralUrls": 18, "coveragePct": 35.3, "pageviews": 57, "pageviewsPerEligibleUrl": 1.12 }, { "market": "Thailand", "routeGroup": "ev", "eligibleUrls": 54, "referralUrls": 14, "coveragePct": 25.9, "pageviews": 48, "pageviewsPerEligibleUrl": 0.89 }, { "market": "Thailand", "routeGroup": "cars", "eligibleUrls": 291, "referralUrls": 41, "coveragePct": 14.1, "pageviews": 75, "pageviewsPerEligibleUrl": 0.26 }, { "market": "Thailand", "routeGroup": "motorbikes", "eligibleUrls": 203, "referralUrls": 55, "coveragePct": 27.1, "pageviews": 260, "pageviewsPerEligibleUrl": 1.28 } ], "currentAggregates": { "editorialDecisionOriented": { "includedRouteGroups": ["used-cars", "guides", "reviews", "ev"], "eligibleUrls": 720, "referralUrls": 152, "coveragePct": 21.1, "pageviews": 560, "pageviewsPerEligibleUrl": 0.78 }, "basicEntity": { "includedRouteGroups": ["cars", "motorbikes"], "eligibleUrls": 907, "referralUrls": 112, "coveragePct": 12.3, "pageviews": 357, "pageviewsPerEligibleUrl": 0.39 }, "otherRoutesWithoutSitemapDenominator": { "referralUrls": 12, "pageviews": 23 }, "coverageRatioDecisionVsEntity": 1.7, "pageviewsPerEligibleRatioDecisionVsEntity": 2.0 }, "baselineComparison": [ { "snapshot": "2026-09-08T13:14:55+07:00", "eligibleUrls": 1603, "referralUrls": 169, "pageviews": 436, "decisionCoveragePct": 17.9, "entityCoveragePct": 4.6, "decisionVsEntityCoverageRatio": 3.9, "thailandMotorbikeReferralUrls": 15, "thailandMotorbikePageviews": 41, "thailandMotorbikeEligibleUrls": 202 }, { "snapshot": "2026-09-21T21:32:03+07:00", "eligibleUrls": 1627, "referralUrls": 276, "pageviews": 940, "decisionCoveragePct": 21.1, "entityCoveragePct": 12.3, "decisionVsEntityCoverageRatio": 1.7, "thailandMotorbikeReferralUrls": 55, "thailandMotorbikePageviews": 260, "thailandMotorbikeEligibleUrls": 203 } ], "representativeChatgptLandingPages": [ { "path": "/thailand/guides/electric-vehicle-value-index-2026", "chatgptPageviews": 82, "historicalUniqueIpsAllAiSources": 52 }, { "path": "/thailand/motorbikes/honda-wave-110i", "chatgptPageviews": 32, "historicalUniqueIpsAllAiSources": 24 }, { "path": "/thailand/motorbikes/honda-adv350", "chatgptPageviews": 19, "historicalUniqueIpsAllAiSources": 15 }, { "path": "/thailand/used-cars/used-car-budget-500k", "chatgptPageviews": 19, "historicalUniqueIpsAllAiSources": 13 }, { "path": "/thailand/reviews/honda-city-vs-toyota-yaris-ativ", "chatgptPageviews": 10, "historicalUniqueIpsAllAiSources": 9 }, { "path": "/vietnam/used-cars/honda-vision-cu-co-nen-mua-khong", "chatgptPageviews": 12, "historicalUniqueIpsAllAiSources": 9 } ], "highIpCohortAnalysis": { "definition": "A URL is placed in the high-IP cohort when it has at least 6 historical unique IP hashes with AI-attributed pageviews. Six is the rank-based 90th-percentile cutoff among 276 URLs; all ties at the cutoff are retained.", "unitWarning": "uniqueIps is deduplicated inside each URL. The same IP hash can appear on more than one URL, so URL-level unique IP counts must not be summed and called unique people.", "highIpCohort": { "urls": 31, "shareOfReferralUrlsPct": 11.2, "pageviews": 426, "shareOfPageviewsPct": 45.3, "summedUrlIpPairs": 335, "shareOfSummedUrlIpPairsPct": 44.1, "medianUniqueIpsPerUrl": 9, "medianPageviewsPerUrl": 10, "markets": { "Thailand": 28, "Vietnam": 3 }, "routeGroups": { "used-cars": 11, "motorbikes": 10, "guides": 5, "reviews": 2, "cars": 2, "ev": 1 }, "hondaRelatedUrls": 16, "hondaPageviews": 207, "hondaSummedUrlIpPairs": 172 }, "remainingCohort": { "urls": 245, "pageviews": 514, "summedUrlIpPairs": 425, "medianUniqueIpsPerUrl": 1, "medianPageviewsPerUrl": 2 }, "renderedHtmlComparison": { "method": "Live rendered HTML was parsed for all 276 URLs. Counts are descriptive and are not a quality score. Visible-text tokens are whitespace-delimited, so they are especially approximate for Thai.", "highIpMedian": { "visibleTextTokens": 1336, "h2": 16, "tables": 6, "externalDomains": 2, "faqPagePresentPct": 100.0 }, "remainingMedian": { "visibleTextTokens": 1444, "h2": 18, "tables": 8, "externalDomains": 3, "faqPagePresentPct": 95.1 }, "interpretation": "The high-IP cohort is not longer and does not contain more headings, tables or external domains at the median. Surface structure alone does not explain the concentration." }, "manualReviewOfRepresentativePages": [ { "path": "/thailand/guides/electric-vehicle-value-index-2026", "observedTraits": ["answer-first scope", "open formulas", "Thailand registration data", "price and range normalization", "explicit exclusions and limitations"] }, { "path": "/thailand/motorbikes/honda-wave-110i", "observedTraits": ["exact model entity", "official Thailand price", "four local variants", "spec comparison", "who it suits and what still needs dealer confirmation"] }, { "path": "/thailand/used-cars/used-car-budget-500k", "observedTraits": ["fixed buyer budget", "ready-to-use budget rather than sticker price", "15 current listing examples", "reject criteria", "scenario calculations"] }, { "path": "/thailand/reviews/honda-city-vs-toyota-yaris-ativ", "observedTraits": ["direct comparison prompt", "trim-matched comparison", "Thailand price windows", "decision by use case", "limitations instead of one universal winner"] }, { "path": "/vietnam/used-cars/honda-vision-cu-co-nen-mua-khong", "observedTraits": ["direct should-I-buy question", "Vietnam listing prices", "recommended model years", "inspection risks", "post-purchase cost reserve"] } ], "plausibleExplanationsNotCausalClaims": [ "The page maps to a concrete purchase task: current price and variants, should-I-buy, comparison, fixed budget or market ranking.", "The answer uses local units, local variants, dated prices and market-specific sources instead of a translated generic answer.", "The first screen supplies a usable answer and the body exposes evidence, calculations, trade-offs and limits.", "Strong entity and brand demand matters: 16 of 31 high-IP URLs are Honda-related and 28 of 31 are Thai pages.", "A stable owner page can satisfy several prompt variants without creating one URL per wording." ], "notMeasured": [ "Google or Bing index inclusion", "ChatGPT impressions", "the originating prompt", "citation position", "recommendation wording", "causal effect of any page feature" ] }, "limitations": [ "The current matrix is cumulative, while page age differs across route groups.", "Route/template labels do not prove the information quality of every URL.", "The analytics log does not contain the originating prompt, answer text, citation rank or AI impressions.", "A pageview is not a recommendation impression and is not a lead.", "Source markers can undercount privacy-protected visits and can be copied; the snapshot is attribution evidence, not a reconstruction of the AI answer.", "Thailand contributes most observations, so the aggregate must not be used as a Vietnam benchmark." ] }