{
  "title": "Vietnam Google SERP page-type study — aggregate public record",
  "version": "2026-09-21-user-first-r1",
  "original_snapshot_date": "2026-06-22",
  "updated_date": "2026-09-21",
  "market": "Vietnam",
  "search_surface": "Google.com.vn",
  "language": "Vietnamese",
  "scope": {
    "queries": 92,
    "organic_results_per_query": 10,
    "organic_result_records": 920,
    "clusters": [
      { "name": "local_handicraft", "queries": 31 },
      { "name": "coffee_export_b2b", "queries": 31 },
      { "name": "industrial_packaging_machinery", "queries": 30 }
    ]
  },
  "organic_result_type_share_rounded_percent": [
    { "type": "guide_or_comparison", "value": 43 },
    { "type": "product_or_category", "value": 29 },
    { "type": "local_or_directory", "value": 18 },
    { "type": "brand_homepage", "value": 7 },
    { "type": "other", "value": 3 }
  ],
  "query_level_feature_presence_rounded_percent": [
    { "feature": "local_pack", "value": 26, "denominator": 92 },
    { "feature": "ai_overview", "value": 31, "denominator": 92 }
  ],
  "denominator_warning": "Organic result type shares use 920 result records. Local Pack and AI Overview presence use 92 query-level SERPs. Do not add feature percentages to the organic type distribution.",
  "method_summary": [
    "Record the top 10 organic results for each query.",
    "Classify organic result pages manually into five mutually exclusive page-type groups.",
    "Record Local Pack and AI Overview presence separately at query/SERP level.",
    "Use the aggregate as a prior for template research, not as a ranking rule."
  ],
  "public_data_status": {
    "aggregate_available": true,
    "raw_920_row_ledger_available": false,
    "html_or_screenshot_archive_available": false,
    "independent_recalculation_in_2026_09_21_update": false
  },
  "limitations": [
    "The sample covers three clusters and is not representative of all Vietnamese industries or queries.",
    "The snapshot can vary by time, region, device, personalization and Google interface changes.",
    "Manual classification contains judgment at category boundaries.",
    "The public aggregate does not allow row-level independent recomputation.",
    "The study does not cover internal search on marketplaces or ChatGPT answers.",
    "No page type, word count, FAQ or structure guarantees ranking or AI citation."
  ],
  "canonical_article": "https://lumeseo.online/vi/research/vietnam-serp-study"
}